Salesforce is a Customer Relationship Management or CRM platform designed to improve the customer interaction aspect of businesses. It is a cloud-based platform and is one of the most commonly used CRM systems by businesses of all sizes. Here is how a small business benefits from Salesforce.
Scalability
You may be a small business now, but you definitely have your sights set on bigger goals. You need a CRM platform that can grow and adapt with your changing needs, or in other words, is scalable. This is exactly what Salesforce does. It is a flexible platform, and that is precisely what makes it so attractive for large and small businesses alike.
Use AI to Improve Your Business
AI plays a key role in the growth of your business by analyzing the existing data and offering meaningful insights. This may sound too fancy or too expensive for a small business, but Salesforce‘ Einstein AI is an affordable AI service that offers market predictions, customer behavior patterns and other useful information that can be extremely valuable for a small business. The AI also gleans the necessary information from your emails and calendar and removes the need for manual data entry.
Increase Productivity
Salesforce can help automate a lot of tasks related to storing and sorting customer information. This frees up your employees and lets them focus more on other areas of business. It will also help them target the right clients to call for making sales and increase the efficiency of the sales calls.
Improve Your Marketing Strategy
The Salesforce CRM can connect to social media and use the information to help you identify potential customers. This can also help you create a marketing strategy aimed at converting those prospects into customers. In addition to this, it also tells you how much time and effort has been spent on each customer. You can compare this with the revenue generated by the customer and realign your services to ensure that you are spending an optimum amount of time on each customer.
Improve Your Sales
Did you know that increasing your customer retention rate by 5% can lead to a 25% to 95% increase in profits? With the comprehensive customer history at your fingertips, you can provide better customer service and retain more customers. The increased revenue can always be used to attract new clients and grow your business. While gaining more customers is important, it is equally necessary to keep the existing ones happy.
Join the Salesforce Family Today!
Do you know what Unilever, Aston Martin, Fireclay Tiles, Onmibees, and Crowdcube have in common? All of them use the Salesforce CRM platform! They have become more efficient, flexible, and have witnessed an increase in their customer base. These companies may be of different sizes, but they have all found common ground in Salesforce. It is the leader in the CRM industry and has achieved this status by continuously adapting to the changing needs of the market and adopting the latest technology to provide excellent service to the clients.
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