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Are your sales predictions based on a data-driven forecast? Or are they more a reflection of your ideal or desired outcome? Let me give you an example from my own experience on how "wish-casts" tend to play out. At a recent meeting at a Fortune 500 firm, the company's CEO took an Executive Vice President (EVP) to task over herRead more

We have explained why virtual search in e-commerce is important. Before going into implementation, let’s mention the use case from a customer’s perspective once again: You are walking down the street, see someone’s outfit, snap a photo, upload it to the web store of your favorite brand to search for similar products. Let’s break the implementation into steps: Search forRead more

Salesforce Connections 2018 has just wrapped up in Chicago and it was a whirlwind couple of days. The digital marketing, commerce and customer service event of the year was full of announcements, learnings, impressive Trailblazers and inspiring messages of equality. We’ve pulled out the highlights: 1. Innovation for the Fourth Industrial Revolution was revealed Customers – both B2B and B2CRead more